| 1 | Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheol, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06 |
| 2 | The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects Kim, Moon Koo; Park, Myeong-Cheol; Park, Jong-Hyun; Kim, Jimin; Kim, Eunhye, COMPUTERS IN HUMAN BEHAVIOR, v.87, pp.212 - 223, 2018-10 |
| 3 | Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type Kim, Eunhye; Park, Myeong-Cheol; Lee, Jongtae, TELEMATICS AND INFORMATICS, v.34, no.8, pp.1721 - 1735, 2017-12 |
| 4 | Inter-type differences in store personality between department stores, hypermarkets, and mobile commerce Suh, YongGu; Kim, Eunhye; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.17, no.1, pp.60 - 81, 2019-01 |
