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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects Kim, Moon Koo; Park, Myeong-Cheol; Park, Jong-Hyun; Kim, Jimin; Kim, Eunhye, COMPUTERS IN HUMAN BEHAVIOR, v.87, pp.212 - 223, 2018-10 | |
| The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea Kim, Moon-Koo; Chang, Young Hoon; Wong, Siew Fan; Park, Myeong-Cheol, Information Development, v.31, no.3, pp.258 - 269, 2015-06 | |
| Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea Oghuma, Apollos Patricks; Chang, Younghoon; Fernando Libaque-Saenz, Christian; Park, Myeong-Cheol; Rho, Jae Jeung, TELECOMMUNICATIONS POLICY, v.39, no.8, pp.658 - 677, 2015-09 | |
| Factors affecting the perceived usability of the mobile web portal services: comparing simplicity with consistency Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, Myeong-Cheol, INFORMATION TECHNOLOGY MANAGEMENT, v.14, pp.43 - 57, 2013-03 | |
| The effects of service interactivity on the satisfaction and the loyalty of smartphone users Kim, Minkyoung; Chang, Younghoon; Park, Myeong-Cheol; Lee, Jongtae, TELEMATICS AND INFORMATICS, v.32, no.4, pp.949 - 960, 2015-11 |
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