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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheol, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06 | |
| Do perceived use contexts influence usage behavior? An instrument development of perceived use context Kim, Jimin; Chang, Younghoon; Chong, Alain Yee Loong; Park, Myeong-Cheol, INFORMATION & MANAGEMENT, v.56, no.7, 2019-11 | |
| Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea Kim, Moon-Koo; Park, Myeong-Cheol; Lee, Duk Hee; Park, Jong-Hyun, TELECOMMUNICATIONS POLICY, v.43, no.9, 2019-10 | |
| Inter-type differences in store personality between department stores, hypermarkets, and mobile commerce Suh, YongGu; Kim, Eunhye; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.17, no.1, pp.60 - 81, 2019-01 |
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