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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheol, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06 |