Showing results 1 to 4 of 4
Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey K., JOURNAL OF MARKETING RESEARCH, v.53, no.6, pp.1034 - 1049, 2016-12 |
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness Li, Yiling; Kim, Hye-jin; Do, Boram; Choi, Jeonghye, JOURNAL OF BUSINESS RESEARCH, v.151, pp.232 - 243, 2022-11 |
The impacts of media type, placement and exposure type on attitudes towards advertisements on mobile devices Park, Eunil; Ohm, Jay Young, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.12, no.2, pp.160 - 176, 2014 |
Thought for Food: Imagined Consumption Reduces Actual Consumption Morewedge, Carey K.; Huh, Young Eun; Vosgerau, Joachim, SCIENCE, v.330, no.6010, pp.1530 - 1533, 2010-12 |
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