Browse "MG-Journal Papers(저널논문)" by Subject M-PESA
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| Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values Omigie, Newman O; Zo, Hangjung; Rho, Jae Jeung; Ciganek, Andrew P., INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926, 2017-06 |
Understanding the Continuance of Mobile Financial Services in Kenya: The Roles of Utilitarian, Hedonic, and Personal Values Omigie, Newman O.; Zo, Hangjung; Ciganek, Andrew P.; Jarupathirun, Suprasith, JOURNAL OF GLOBAL INFORMATION MANAGEMENT, v.28, no.3, pp.36 - 57, 2020-07 |
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