Browse "MG-Journal Papers(저널논문)" by Subject BRAND
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| Audio and Visual Analytics in Marketing and Artificial Empathy Lu, Shasha; Kim, Hye-Jin; Zhou, Yinghui; Xiao, Li; Ding, Min, FOUNDATIONS AND TRENDS IN MARKETING, v.16, no.4, pp.422 - 493, 2022 |
| Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising Byun, Kyung-ah (kay); Ma, Minghui; Kim, Kevin; Kang, Taeghyun, JOURNAL OF INTERACTIVE MARKETING, v.55, pp.81 - 103, 2021-08 |
| Customer resistance to churn in a mature mobile telecommunications market Kim, Seungyeon; Chang, Younghoon; Wong, Siew Fan; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.18, no.1, pp.41 - 66, 2020-01 |
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