Browse "MG-Journal Papers(저널논문)" by Subject BOX-OFFICE PERFORMANCE
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| Relation between early e-WOM and average TV ratings Bae, Giwoong; Kim, Hye-Jin, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.1, pp.135 - 148, 2020-01 |
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
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