Browse "MG-Journal Papers(저널논문)" by Subject Social commerce

Showing results 1 to 2 of 2

1
Customer attribution of service failure and its impact in social commerce environment

Kim, Yaeeun; Chang, Younghoon; Wong, Siew Fan; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT, v.8, no.1-3, pp.136 - 158, 2014-01

2
Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce

Kim, Namil; Kim, Wonjoon, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.39, pp.38 - 48, 2018-04

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