Browse "MG-Journal Papers(저널논문)" by Subject COMMERCE
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Evaluating the Efficiency of Mobile Content Companies Using Data Envelopment Analysis and Principal Component Analysis Cho, Eun Jin; Park, MyeongCheol, ETRI JOURNAL, v.33, no.3, pp.443 - 453, 2011-06 |
| The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea Kim, Moon-Koo; Chang, Young Hoon; Wong, Siew Fan; Park, Myeong-Cheol, Information Development, v.31, no.3, pp.258 - 269, 2015-06 |
| Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheol, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06 |
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