Browse "MG-Journal Papers(저널논문)" by Author Kim, Hye-jin
Showing results 5 to 7 of 7
| The determinants of mobile game success in South Korea Nam, Kyungjin; Kim, Hye-jin, TELECOMMUNICATIONS POLICY, v.44, no.2, pp.101855, 2020-03 |
| The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness Li, Yiling; Kim, Hye-jin; Do, Boram; Choi, Jeonghye, JOURNAL OF BUSINESS RESEARCH, v.151, pp.232 - 243, 2022-11 |
| The impact of online video highlights on TV audience ratings Bae, Giwoong; Kim, Hye-jin, ELECTRONIC COMMERCE RESEARCH, v.22, no.2, pp.405 - 425, 2022-06 |
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