Browse "MG-Journal Papers(저널논문)" by Author Kim, Eunhye
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| The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects Kim, Moon Koo; Park, Myeong-Cheol; Park, Jong-Hyun; Kim, Jimin; Kim, Eunhye, COMPUTERS IN HUMAN BEHAVIOR, v.87, pp.212 - 223, 2018-10 |
| Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheol, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06 |
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