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Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values Omigie, Newman O; Zo, Hangjung; Rho, Jae Jeung; Ciganek, Andrew P., INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926, 2017-06 |
Effect of the food traceability system for building trust: Price premium and buying behavior Choe, YC; Park, Joowon; Chung, M; Moon, Jung Hoon, INFORMATION SYSTEMS FRONTIERS, v.11, no.2, pp.167 - 179, 2009-04 |
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