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NO	Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1	First Mover Advantage in Product Attribute Level Competition in High-tech Market Kim, Wonjoon; Peter, G, 34th INFORMS Marketing Science Conference, INFORMS, 2012-06-08
2	Order-of-Entry Effects with Attribute Innovations 김원준; Peter, G, 2nd AIEA-NBER Conference on Innovation and Entrepreneurship, AIEA-NBER, 2014-08-19
3	Order-of-Entry Effects with Attribute Innovations Kim, Wonjoon; Peter, G, American Marketing Association Winter Educators’ Conference, American Marketing Association, 2014-02-22

Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)

Kim, Wonjoon; Peter, G, 34th INFORMS Marketing Science Conference, INFORMS, 2012-06-08

김원준; Peter, G, 2nd AIEA-NBER Conference on Innovation and Entrepreneurship, AIEA-NBER, 2014-08-19

Kim, Wonjoon; Peter, G, American Marketing Association Winter Educators’ Conference, American Marketing Association, 2014-02-22

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