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1
Effect of Reference Quality on Product Innovation

Kim, Wonjoon; Kim, M, 1st AIEA-NBER Conference on Innovation and Entrepreneurship, AIEA-NBER, 2013-08-19

2
Reference-Quality Effects in Innovation-Driven Markets

Kim, Wonjoon; Kim, M, 36th ISMS Marketing Science Conference, ISMS, 2014-06-13

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