Showing results 2 to 5 of 5
Do Customer Refer Deals to Friends?: Effects of Tipping Point and Pricing Strategy on Daily Deals Kim, N; Kim, Wonjoon; Lim, J; Yang, J, 34th INFORMS Marketing Science Conference, INFORMS, 2012-06-08 |
Electronic-Circuit Analysis for Marketing Science: An Application to Product Recommendation Yang, J; Kim, J; Kim, Wonjoon; Kim, Y, 34th INFORMS Marketing Science Conference, INFORMS, 2012-06-08 |
Seasonality in the Demand of Cultural Goods: A Case of the Korea Motion Picture Industry Yang, J; Kim, Wonjoon, 16th International Conference of the ACEI, ACEI, 2010-06-11 |
The Heterogeneity of Online Word of Mouth: Why Movie Rating Does Not Matter Yang, J; Kim, Wonjoon; Naveen, A, INFORMS Marketing Science Conference, INFORMS, 2010-06-18 |
Discover