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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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Strategic Design Management for Vertically Differentiated Firms via Design Quantification Cho, Sulah; Kim, Minki; Song, Inseong; Lee, Ji-Hyun; Hyun, Kyung Hoon, the 37th ISMS Marketing Science Conference, INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS), 2015-06-19 |
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