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NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1
Strategic Design Management for Vertically Differentiated Firms via Design Quantification

Cho, Sulah; Kim, Minki; Song, Inseong; Lee, Ji-Hyun; Hyun, Kyung Hoon, the 37th ISMS Marketing Science Conference, INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS), 2015-06-19

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