Browse "GCT-Conference Papers(학술회의논문)" by Author 1771

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Strategic Design Management for Vertically Differentiated Firms via Design Quantification

Cho, Sulah; Kim, Minkiresearcher; Song, Inseong; Lee, Ji-Hyunresearcher; Hyun, Kyung Hoon, the 37th ISMS Marketing Science Conference, INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS), 2015-06-19


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