Extension of TAM including consumer perception variables

Abstract

The telecommunications industry has become a dynamic area for the economic development of industrialized nations. This is the result of enormous technical progress an increased number of network operators and the intense competition that has developed. Mobile handsets have evolved from telephone set for voice communications into personal computers that can fit in one``s pocket. Next generation smart phones with embedded touch screen user interface capabilities are expected to improve functionality and usability of mobile phone users. This innovative product depends on understanding the concerns of potential consumers and identifying the determinants attracting an individual``s behavioral intention to use. We extended basic Technology Acceptance Model (TAM) by adding several factors expected to influence behavioral intention to use next generation smart phones. Our research model employed seven constructs: functionality, usability, corporate loyalty, consumer innovativeness, perceived usefulness, perceived ease of use, and behavioral intention to use. Based on the findings. this study provides theoretical and practical implications for next generation smart phone manufacturers by suggesting important factors to encourage consumers`` adoption behavior.