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College of Business(경영대학)School of Business and Technology Management(기술경영학부)MG-Theses_Master(석사논문)

한국 인터넷 포탈 기업의 전략적 브랜드 자산 관리에 대한 연구A study on the brand asset management of Korean internet portals

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박은경 / Park, Eun-Kyung
Advisors
이홍규researcher; Lee, Hong-Kyuresearcher
Description
한국정보통신대학교 : EC,
Publisher
한국정보통신대학교
Issue Date
2004
Identifier
392414/225023 / 020024042
Language
kor
Description

학위논문(석사) - 한국정보통신대학교 : EC, 2004, [ 28 p. ]

Keywords

인터넷 포탈 기업; 브랜드 자산 관리

URI
http://hdl.handle.net/10203/54421
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=392414&flag=dissertation
Appears in Collection
MG-Theses_Master(석사논문)
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