고객충성도를 고려한 고객가치분석에 의한 고객유지전략 : 국내 유선전화시장을 중심으로Development of customer retenetion strategies from the lifetime value analysis considering customer loyalty : applications on the domestic landline telephone maket
- Advisors
- 안재현researcher; Ahn, Jae-Hyunresearcher
- Description
- 한국과학기술원 : 테크노경영대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 1999
- Identifier
- 151277/325007 / 000973240
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ viii, 90, [6] p. ]
- Keywords
진실된 충성도; 고객유지; 고객가치; 고객충성도; 거짓 충성도; True long-term loyalty; False loyalty; Customer retention; Lifetime value; Customer loyalty
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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