건설기계 기업의 세분시장별 통합적 마케팅 커뮤니케이션 전략 연구A study of integrated marketing communication strategies for construction equipment firms
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 김춘성 | - |
| dc.contributor.author | Kim, Choon-Seong | - |
| dc.date.accessioned | 2011-12-27T04:40:40Z | - |
| dc.date.available | 2011-12-27T04:40:40Z | - |
| dc.date.issued | 1997 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=113290&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53794 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ v, 101 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 건설기계 | - |
| dc.subject | 마케팅 커뮤니케이션 | - |
| dc.subject | 산업재 마케팅 | - |
| dc.subject | 마케팅 | - |
| dc.subject | 판매촉진 | - |
| dc.subject | Advertising | - |
| dc.subject | Construction equipment | - |
| dc.subject | Marketing communication | - |
| dc.subject | Marketing | - |
| dc.title | 건설기계 기업의 세분시장별 통합적 마케팅 커뮤니케이션 전략 연구 | - |
| dc.title.alternative | A study of integrated marketing communication strategies for construction equipment firms | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 113290/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
| dc.identifier.uid | 000953137 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.