A Corporate Strategy Decision Supporting System : A Balanced Scorecard Approach

Abstract

There are many types of evaluation systems to measure corporation performance and set up business strategy. The selection of the evaluation method plays a great part in making important circumstances and conditions for its corporation. From this perspective, we suggest criteria for financial and non-financial assessment items based on Kaplan & Nortons BSC model by calculating the relative priority weights for standardized assessment items. The standardization of the assessment items determined by analyzing existing theories, and the relative priority weights were investigated by interviews with management consultants.