판매촉진 유형과 소비자 및 제품 유형간 일치성이 제품 선택에 미치는 영향The effect of congruency among the types of sales promotion, consumer and product on brand choice
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 박종욱 | - |
| dc.contributor.author | Park, Jong-Wook | - |
| dc.date.accessioned | 2011-12-27T04:39:15Z | - |
| dc.date.available | 2011-12-27T04:39:15Z | - |
| dc.date.issued | 2002 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=173785&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53710 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 경영공학전공, 2002.2, [ [v], 58 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 일치성 | - |
| dc.subject | 소비자 | - |
| dc.subject | 제품 유형 | - |
| dc.subject | 판매촉진 유형 | - |
| dc.subject | 제품 선택 | - |
| dc.subject | brand choice | - |
| dc.subject | congruency | - |
| dc.subject | consumer | - |
| dc.subject | product | - |
| dc.subject | Saels Promotion | - |
| dc.title | 판매촉진 유형과 소비자 및 제품 유형간 일치성이 제품 선택에 미치는 영향 | - |
| dc.title.alternative | The effect of congruency among the types of sales promotion, consumer and product on brand choice | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 173785/325007 | - |
| dc.description.department | 한국과학기술원 : 경영공학전공, | - |
| dc.identifier.uid | 020003216 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
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- KGSM-Theses_Master(석사논문)
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