학위논문(박사) - 한국과학기술원 : 경영공학과, 2011.2, [ v, 74 p. ]
research shopper; information delivery capability; distribution channel strategy; product evaluation; 소비자 채널 선호; 상품 평가; 정보전달력; 주제어(한) 유통채널전략; product differentiation
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