학위논문(박사) - 한국과학기술원 : 경영공학전공, 2007. 8, [ vi, 101 p. ]
CRM; customer loyalty; customer selection; customer value; network externalities; net-based customer service; digital divide; 고객관계관리 시스템; 고객 충성도; 고객 선택; 고객 가치; 망외부성; 온라인 고객 서비스; 디지털 격차
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