학위논문(박사) - 한국과학기술원 : 경영공학전공, 2003.2, [ viii, 122 p. ]
Customer Retention Management; Consumer Complaint; Store Loyalty; Consumer Loyalty; Discounter Loyalty; 할인점 충성도; 고객유지관리; 소비자 불평; 점포 충성도; 소비자 충성도
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