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Browse "Graduate School of Information and Media Management((구)정보미디어경영대학원)" by Subject Banner advertisement▼aOnline advertisement▼aAdvertisement effect▼aAttitude toward ad▼aProduct attitude▼aClick intention▼aPurchase intention

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배너광고 요소에 따른 광고효과 분석: 색의 3요소(색상, 명도, 채도)와 메시지 요소를 중심으로 = The Advertising Effects of Online Banner Advertisement Elements: Based on Three Dimensions of Color (Hue, Brightness, and Saturation) and Message Elementslink

맹소연; 박병호; et al, 한국과학기술원, 2021

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