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환경이미지광고 실행의 위험성 해소에 관한 연구 : 광고 주장의 진실성 평가를 중심으로 = A study on the reduction of the risk in the execution of eco-image advertising : based on the evaluation of truthfulness in advertising claimslink

장길연; Jang, Gil-Yeon; et al, 한국과학기술원, 1999

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