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Cross-cultural Differences in Brand Extension Evaluations: The Effect of Holistic and Analytic Processing Yeosun Yoon, 2002 the society for consumer psychology conference, pp.0 - 0, the society for consumer psychology, 2002-02-01 |
The effects of corporate social responsibility (CSR) on consumer evaluations Yoon, Yeosun, 2003 the society for consumer psychology conference, pp.0 - 0, the society for consumer psychology, 2003-02-01 |
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