Browse "Graduate School of Management((구)테크노경영대학원)" by Author 1147
Showing results 1 to 11 of 11
| Allocation of Marketing Resources: On-line vs Off-line SangYong Kim, Informs-Korms 2000, pp.547 - 553, 2000 |
| An Exploratory Research on the Korean Consumer Attitude at the Electronic Market SangYong Kim, International Conference on Electronic Commerce '98, pp.57 - 64, 1998 |
| Relationship between Consumer's Perceived Importance and Satisfaction at the Internet Shopping SangYong Kim, ICEC2000, pp.83 - 87, 2000 |
| Retail Power: Allowance and Pass-Through Rate SangYong Kim, INFORMS Marketing Science Conference, 1996 |
| Retail Power: Is it an Illusion? SangYong Kim, TIMS Marketing Science Conference, 1994 |
| Strategic Role of Multichannel Distribution SangYong Kim, INFORMS Marketing Science Conference, 1997 |
| Uniform can be better than Two-Par Pricing under Competition SangYong Kim, Informs-Korms 2000, 2000 |
| 계량적 접근에 의한 소비자행동 연구분석 김상용; 한민희, 한국소비자학회 춘계학술발표회, pp.113 - 133, 한국소비자학회, 2000-05 |
| 유통에 관한 분석학적 모형론의 발전과정 및 연구방향 김상용, 한국마케팅학회 추계학술발표회, 1996 |
| 전자상거래에서의 혜택요인과 위험요인에 따른 실제 및 잠재소비자에 대한 연구 김상용, 한국소비자학회 춘계학술발표회, pp.79 - 114, 1999 |
| 제품의 품질과 가치: 마케팅적 접근 김상용, 한국상품학회 춘계학술발표회, pp.25 - 41, 1997 |
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