DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Park, Se-bum | - |
dc.contributor.advisor | 박세범 | - |
dc.contributor.author | Kim, Ka-eun | - |
dc.contributor.author | 김가은 | - |
dc.date.accessioned | 2011-12-27T01:42:16Z | - |
dc.date.available | 2011-12-27T01:42:16Z | - |
dc.date.issued | 2009 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=309756&flag=dissertation | - |
dc.identifier.uri | http://hdl.handle.net/10203/52762 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 경영공학전공, 2009.2, [ vi, 27 p. ] | - |
dc.description.abstract | Today, consumers are increasingly able to pay for goods and services in various combinations of currencies (traditional paper money and points) due to the introduction of several new exchange media by marketing promotions and loyalty programs. With the immense popularity of these programs, consumers have become more knowledgeable and accustomed to the new currencies and are increasingly using them as payment for the goods and services. However, despite the ubiquity and omnipresence of the new currencies, there has been little research on how consumers use the new exchange media. This research identifies certain conditions in which consumers’ willingness to use points increases. Through a single experiment, the hypothesis that consumers have a higher intention of using points when purchasing relatively expensive products in the absence of a price discount and when purchasing relatively inexpensive products in the presence of a price discount is tested and supported. | eng |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | combined-currency | - |
dc.subject | point | - |
dc.subject | promotion | - |
dc.subject | price level | - |
dc.subject | perceived cost | - |
dc.subject | 혼용 화폐 | - |
dc.subject | 포인트 | - |
dc.subject | 프로모션 | - |
dc.subject | 가격대 | - |
dc.subject | 인지적 비용 | - |
dc.title | (The) effect of price level and promotion on the usage of points | - |
dc.title.alternative | 제품의 가격 수준과 프로모션이 소비자의 적립 포인트 사용에 미치는 영향 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 309756/325007 | - |
dc.description.department | 한국과학기술원 : 경영공학전공, | - |
dc.identifier.uid | 020074060 | - |
dc.contributor.localauthor | Park, Se-bum | - |
dc.contributor.localauthor | 박세범 | - |
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