(An) examination of factors influencing consumer adoption of short message service (SMS)

Abstract

Factors related to consumer adoption of Short Message Service (SMS) are analyzed in this article. Our structural equation model identifies perceived enjoyment, perceived monetary value, perceived usefulness, and perceived ease of use as four major factors that directly affect Korean mobile phone users’ adoption of SMS service. Furthermore, network factor, interface convenience, and context controllability are found to have significant indirect impacts on consumer adoption of SMS service through their respective paths on perceived usefulness and perceived ease of use. Our results suggest that providing more convenient and easier-to-use system interfaces, more self-controllability features across various SMS usage contexts, and network externalities, all of which in turn enhance the extend to which Korean users find SMS service useful and easy to use, would be a viable strategy to increase consumer adoption of SMS service.