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Showing results 1 to 7 of 7

1
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective

Ha, Young Wook; Park, Myeong-Cheol; Lee, Eue-Hun, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.12, pp.1333 - 1346, 2014-12

2
Boundary-spanning technology search, product component reuse, and new product innovation: Evidence from the smartphone industry

Lee, Kyung Yul; Jung, Hyun Ju; Kwon, Youngsun, RESEARCH POLICY, v.53, no.4, 2024-05

3
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

Byun, Kyung-ah (kay); Ma, Minghui; Kim, Kevin; Kang, Taeghyun, JOURNAL OF INTERACTIVE MARKETING, v.55, pp.81 - 103, 2021-08

4
Configurational paths for SMEs' innovation: focusing on information resources, absorptive capacity, and government support

Park, Youngwook; Chung, Yanghon; Son, Hosung, TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, v.36, no.2, pp.252 - 265, 2024-02

5
Feeling displeasure from online social media postings: A study using cognitive dissonance theory

Jeong, Myeongki; Zo, Hangjung; Lee, Chul Ho; Ceran, Yasin, COMPUTERS IN HUMAN BEHAVIOR, v.97, pp.231 - 240, 2019-08

6
Knowledge sharing behavior among community members in professional research information centers

Yeon, Kyeongnam; Wong, Siew Fan; Chang, Younghoon; Park, Myeong-Cheol, INFORMATION DEVELOPMENT, v.32, no.3, pp.655 - 672, 2016-06

7
Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types

Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheol, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06

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