Analysis on the public acceptance of nuclear power plant and its policies

Abstract

In the current situation of requiring the public acceptance of nuclear power plant, it may be necessary to understand what the public think about this plant and to find out the public preference values for its policies. For this purpose, multi-attribute utility (MAU) model was applied to analyze the public perception pattern for five power production systems. And the conjoint measurement technique was applied to measure quantitative values of public preferences for imaginary policy alternatives. To study the feasibility of these methods, mail survey was conducted to the qualified sample who had the experience of visiting nuclear power plant. Diagnosis of their perception pattern for five power production systems was made by the simplified MAU model. Estimation of the quantitative preference values for potential policy alternatives was made by the conjoint measurement technique, which made it possible to forecast the effectiveness of each option. The results from the qualified sample and the methods used in this study would be helpful to set up new policy of nuclear power plant.