DC Field | Value | Language |
---|---|---|
dc.contributor.author | Choi, Byounggu | - |
dc.contributor.author | Lee, Choongseok | - |
dc.contributor.author | Lee, Heeseok | - |
dc.date.accessioned | 2008-05-28T06:28:34Z | - |
dc.date.available | 2008-05-28T06:28:34Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 2002-10 | - |
dc.identifier.citation | Proceedings of KORMS, v., no., pp.115 - 118 | - |
dc.identifier.uri | http://hdl.handle.net/10203/4751 | - |
dc.description.abstract | This paper explores the way in which web service quality at the point of purchase influences consumers' perceptions of value and willingness to buy For this purpose, we provide a research model on the basis of marketing theories for consumers' purchase behavior The empirical results imply that functional web quality has a direct effect on willingness to buy and technical web quality influences consumer perceptions of product quality and value. | - |
dc.language | ENG | - |
dc.language.iso | en_US | en |
dc.publisher | The Korean Operations Research and Management Science Society | - |
dc.title | Effects of Web Service Quality and Product Categories on Willingness to Buy in Electronic Commerce: A Research Model and Empirical Exploration | - |
dc.type | Conference | - |
dc.type.rims | CONF | - |
dc.citation.beginningpage | 115 | - |
dc.citation.endingpage | 118 | - |
dc.citation.publicationname | Proceedings of KORMS | - |
dc.identifier.conferencecountry | South Korea | - |
dc.identifier.conferencecountry | South Korea | - |
dc.contributor.localauthor | Lee, Heeseok | - |
dc.contributor.nonIdAuthor | Choi, Byounggu | - |
dc.contributor.nonIdAuthor | Lee, Choongseok | - |
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