제품관여도의 매개적 영향을 고려한 상표전환의 분석Mediating effect of product involvement on brand switching
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 김익태 | - |
| dc.contributor.author | Kim, Ig-Tae | - |
| dc.date.accessioned | 2011-12-14T06:03:35Z | - |
| dc.date.available | 2011-12-14T06:03:35Z | - |
| dc.date.issued | 1988 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=66434&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/44794 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 경영과학과, 1988.2, [ vii, 129 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.title | 제품관여도의 매개적 영향을 고려한 상표전환의 분석 | - |
| dc.title.alternative | Mediating effect of product involvement on brand switching | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 66434/325007 | - |
| dc.description.department | 한국과학기술원 : 경영과학과, | - |
| dc.identifier.uid | 000861087 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
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- MG-Theses_Master(석사논문)
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