(A) study on CRM marketing through electronic commerce based on infomediary under the extended enterprise : application to the financial industryExtended enterprise 환경하에서 infomediary 기반의 전자상거래를 통한 CRM marketing에 관한 연구 : 금융업에의 적용

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Most insurance companies rely on Financial Consultant (FC) to attract prospects. FC receives commission from the company in requital for taking out an insurance policy of new customer. There are two unnecessary costs caused by the interaction between insurance company and FC. From an insurance company of view, the insurance company should pay a large sum of commission to FC. In the same manner, financial consultants must spend their time in searching for prospects. If there were ways to bring about efficacy of costs, it would be beneficial to insurance company as well as FC. This thesis suggests how both insurance company and FC can save their payment by two emerging concepts, Extended Enterprise (EE) and Infomediary business model.
Advisors
Park, Sang-Chan박상찬
Description
한국과학기술원 : 산업공학과,
Publisher
한국과학기술원
Issue Date
2004
Identifier
238279/325007  / 020023201
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 산업공학과, 2004.2, [ vi, 58 p. ]

Keywords

ELECTRONIC COMMERCE; INFOMEDIARY; EXTENDED ENTERPRISE; CRM; 금융; 고객관계관리; 마케팅; 전자상거래; FINANCE

URI
http://hdl.handle.net/10203/41722
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=238279&flag=dissertation
Appears in Collection
IE-Theses_Master(석사논문)
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