DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Park, Sang-Chan | - |
dc.contributor.advisor | 박상찬 | - |
dc.contributor.author | Ha, Sung-Ho | - |
dc.contributor.author | 하성호 | - |
dc.date.accessioned | 2011-12-14T04:19:40Z | - |
dc.date.available | 2011-12-14T04:19:40Z | - |
dc.date.issued | 1998 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=133969&flag=dissertation | - |
dc.identifier.uri | http://hdl.handle.net/10203/41509 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 산업공학과, 1998.2, [ vi, 132 p. ] | - |
dc.description.abstract | Data mining, which is also referred to as knowledge discovery in databases, is an emerging science of applying modern statistical and artificial intelligence technologies to the problem of extracting valid, previously unknown, comprehensible, and actionable information from large databases and of using it to make crucial business decisions. In this paper, we presents the data mining process from extracting data to interpreting extracted knowledge and data mining tasks, and corresponding algorithms. Before applying data mining techniques to a real world application, we present our own data model for the data mart and build a data mart on the Intranet. RFM (Recency, Frequency, and Monetary) data in the data mart are extensively used for our analysis. We then propose a new marketing strategic planning which is fully utilizing the extracted knowledge. | eng |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | Machine learning | - |
dc.subject | Data mart | - |
dc.subject | Data warehouse | - |
dc.subject | Data mining | - |
dc.subject | Intranet | - |
dc.subject | 인트라넷 | - |
dc.subject | 기계학습 | - |
dc.subject | 데이터마트 | - |
dc.subject | 데이터웨어하우스 | - |
dc.subject | 데이터마이닝 | - |
dc.title | Applying data mining tools for database marketing based on hotel data mart on the intranet | - |
dc.title.alternative | 호텔 critical database 구축을 통한 intranet에서의 호텔 data mart 구현과 database marketing에로의 활용 연구 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 133969/325007 | - |
dc.description.department | 한국과학기술원 : 산업공학과, | - |
dc.identifier.uid | 000953635 | - |
dc.contributor.localauthor | Park, Sang-Chan | - |
dc.contributor.localauthor | 박상찬 | - |
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