A strategic analysis of internet contents market in electronic commerce
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they charge their services as the online market becomes grow and explore the strategies when the conventional offline contents firms enter the online contents market. And we also discuss some implications related to pricing strategies in online contents market.
- Publisher
- Association for Information Systems
- Issue Date
- 2003
- Language
- ENG
- Citation
the Eleventh European Conference on Information Systems, pp.461 - 472
- Appears in Collection
- KGSM-Conference Papers(학술회의논문)
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