DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 전덕빈 | - |
dc.contributor.author | Choi, Jaewon | - |
dc.contributor.author | 최재원 | - |
dc.date.accessioned | 2024-08-08T19:31:59Z | - |
dc.date.available | 2024-08-08T19:31:59Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=1100174&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/322259 | - |
dc.description | 학위논문(박사) - 한국과학기술원 : 경영공학부, 2024.2,[vi, 85 p. :] | - |
dc.description.abstract | This dissertation investigates how appropriate classification of phenomena or circumstances enhances the comprehension of human decision-making process and behavior across various domains by employing diverse methodologies. In the first study, individuals’ ad clicks in the online advertising context are classified into two categories depending on their post-click actions, followed by an analysis of differential impacts on purchase. Furthermore, we delve into the determinants for the occurrence of click categories and validate the superiority of the customer targeting strategy based on proposed click classification criteria compared to the conventional click-based strategy. The second study investigates the optimal waste classification level for public recycling bins in order to enhance recycling rates. Empirical validation from field experiments verifies that intermediate level of waste classification induces proper recycling most effectively, while also highlighting the significant effects of installation location and visual guides. Moreover, we introduce a concept of entropy to estimate the economic values generated by recycling bins, incorporating it into the calculation of separation cost. In the third study, we develop a comprehensive model for decision-making processes for customer purchases within a multichannel environment. The study scrutinizes channel usage characteristics and empirically examines the priority between channels and brands during product purchases. We delve into the alterations of aforementioned elements in times of exceptional situations such as COVID-19, and deliberate on strategic orientation for businesses. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | 세분화 전략▼a온라인 광고▼a폐기물 관리▼a멀티채널▼a축소형 형태▼a현장 실험▼a구조 모델링 | - |
dc.subject | Classification strategy▼aOnline advertising▼aWaste management▼aMultichannel management▼aReduced form econometrics▼aField experiment▼aStructural modeling | - |
dc.title | Three essays on the effects of classification strategies for online advertising, waste management, and market transactions | - |
dc.title.alternative | 온라인 광고, 폐기물 관리, 시장 거래에 필요한 세분화 전략의 효과에 관한 세 연구 | - |
dc.type | Thesis(Ph.D) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :경영공학부, | - |
dc.contributor.alternativeauthor | Jun, Duk Bin | - |
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