DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 이철호 | - |
dc.contributor.author | Lee, Jae yeong | - |
dc.contributor.author | 이재영 | - |
dc.date.accessioned | 2024-07-25T19:30:42Z | - |
dc.date.available | 2024-07-25T19:30:42Z | - |
dc.date.issued | 2023 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=1045707&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/320519 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 기술경영학부, 2023.8,[iii, 20 p. :] | - |
dc.description.abstract | Crowdfunding is a method of raising funds from an unspecified number of people through online platforms, etc., and is divided into reward-based, donation-based, lending-based and equity-based by its purpose. Among them, reward-based crowdfunding is a fundraising strategy in which small companies or startups receive funds from an unspecified number of people and provide products or services as rewards. In general, reward-based crowdfunding projects offer products or services that have not been sufficiently verified in the market as rewards, so mitigating uncertainty and building trust serves as a good strategy to make the project successful. Naver HappyBean, a reward-based crowdfunding platform, has reorganized its platform since May 2019 to expose sponsorship signals to thumbnails and product pages if a project is developed with sponsorship from public institutions or large companies. This study demonstrates that exposing sponsorship signals on reward-based crowdfunding platforms has a positive impact on the project's performance using DiD(Difference-in- Differences) estimation, which is commonly used to study the effectiveness of policies. This study reveals the meaning of sponsorship signals in reward-based crowdfunding platforms and provides practical insights to both platform providers and project founders. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | 후원형 크라우드펀딩▼a스폰서십 신호▼a이중차분법▼a네이버해피빈▼a스타트업 | - |
dc.subject | Reward-based crowdfunding▼aSponsorship signal▼aDifference-in-difference▼aNaver HappyBean▼aStartup | - |
dc.title | (The) effect of sponsorship signals on performance of reward-based crowdfunding projects | - |
dc.title.alternative | 스폰서십 신호가 후원형 크라우드펀딩 프로젝트의 성과에 미치는 영향 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :기술경영학부, | - |
dc.contributor.alternativeauthor | Lee, Chul Ho | - |
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