DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 이철호 | - |
dc.contributor.author | Jo, Woori | - |
dc.contributor.author | 조우리 | - |
dc.date.accessioned | 2024-07-25T19:30:41Z | - |
dc.date.available | 2024-07-25T19:30:41Z | - |
dc.date.issued | 2023 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=1045701&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/320513 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 기술경영학부, 2023.8,[iii, 21 p. :] | - |
dc.description.abstract | Many entrepreneurs raise funds through crowdfunding platforms, but the success rate is relatively low. According to a previous study, pitch videos are one of the factors that influence crowdfunding success. Videos serve as important informational cues for investment, and investors use them to estimate the trustworthiness of the project due to information asymmetry. This study aims to analyze the influence of voice in crowdfunding pitch videos. We select voice characteristics, including pitch, intonation, loudness, and variability of loudness, for analysis. The results show a positive correlation between a trustworthy voice and fundraising amounts. Also, the analysis of individual voice characteristics reveals that pitch, loudness, and intonation are correlated with funding amounts. There is a tendency for speakers with lower voice, louder voice, and strong intonation to achieve relatively higher funding amounts. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | 크라우드 펀딩▼a피치 비디오▼a신뢰도▼a목소리▼a정보 비대칭 | - |
dc.subject | Crowdfunding▼aPitch video▼aTrustworthiness▼aVoice▼aInformation asymmetry | - |
dc.title | (The) impact of voice trustworthiness on crowdfunding success: evidence from kickstarter | - |
dc.title.alternative | 신뢰를 주는 목소리가 크라우드 펀딩 성공에 미치는 영향: 킥스타터를 중심으로 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :기술경영학부, | - |
dc.contributor.alternativeauthor | Lee, Chulho | - |
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