Google DevArt for artworks created with computer coding is a hybrid field flanked by technology and art. DevArt, a website run by Google, gives coders the opportunities to express themselves creatively as potential artists. We have categorized Google’s art activities into three generations to analyze efforts aimed at digitally preserving meaningful cultural materials and making them accessible to everyone. Our main claim is that DevArt has the potential to follow the success of mobile application stores such as Google’s Android Market. In our view, DevArt replicates the central elements behind the mobile application store’s success by implementing the open platform and open source development approach for free innovations. Considering its potential success, it is necessary to discuss its potential impact on the existing visual arts.