DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ahmed, Md Tanveer | ko |
dc.contributor.author | Kwon, Changhyun | ko |
dc.date.accessioned | 2023-08-31T02:02:59Z | - |
dc.date.available | 2023-08-31T02:02:59Z | - |
dc.date.created | 2023-08-30 | - |
dc.date.created | 2023-08-30 | - |
dc.date.issued | 2014-01 | - |
dc.identifier.citation | OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, v.42, no.1, pp.201 - 212 | - |
dc.identifier.issn | 0305-0483 | - |
dc.identifier.uri | http://hdl.handle.net/10203/312027 | - |
dc.description.abstract | In this paper, we study optimal contract problems for online display advertisements with pay-per-view pricing scheme. We first provide and analyze a single contract model, which is shown to be equivalent to the newsvendor problem. We then consider a stochastic optimization problem with two different advertisements and show that a contract to display both of them is not optimal. However, we show that a contract to display of both advertisements may be optimal when we consider the publisher's regret. We consider a chance constraint for the publisher's regret and provide numerical experiments that illustrate the change of optimal strategy for different probability levels. | - |
dc.language | English | - |
dc.publisher | PERGAMON-ELSEVIER SCIENCE LTD | - |
dc.title | Optimal contract-sizing in online display advertising for publishers with regret considerations | - |
dc.type | Article | - |
dc.identifier.wosid | 000325953500019 | - |
dc.identifier.scopusid | 2-s2.0-84880393774 | - |
dc.type.rims | ART | - |
dc.citation.volume | 42 | - |
dc.citation.issue | 1 | - |
dc.citation.beginningpage | 201 | - |
dc.citation.endingpage | 212 | - |
dc.citation.publicationname | OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE | - |
dc.identifier.doi | 10.1016/j.omega.2013.06.001 | - |
dc.contributor.localauthor | Kwon, Changhyun | - |
dc.contributor.nonIdAuthor | Ahmed, Md Tanveer | - |
dc.description.isOpenAccess | N | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | Newsboy problem | - |
dc.subject.keywordAuthor | Operations management | - |
dc.subject.keywordAuthor | Risk | - |
dc.subject.keywordPlus | RISK-AVERSE NEWSVENDOR | - |
dc.subject.keywordPlus | DEMAND | - |
dc.subject.keywordPlus | MODEL | - |
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