How do firms determine their AI innovation strategy when faced with different innovation competition? : In the perspective of firm patenting

Abstract

This paper explores how Artificial Intelligence firms determine their intelligence strategy when facing different performance situations. Patenting strategy in this study refers to publishing more patents with company risk. We analyze how different kinds of Firm performance discrepancies influence a firm's patent publication strategy. We investigated how an artificial intelligence firm's technological performance and financial performance discrepancies affect their artificial intelligence patenting strategy—an empirical analysis of 812 companies with an artificial intelligence patent. The results reveal the Artificial intelligence Firm's Artificial intelligence patenting strategy and decision-making process. In particular, artificial intelligence firms with higher technological and financial success than their industry performance prefer to publish artificial intelligence patents. Furthermore, the firm’s financial performance above aspiration also positively affects the Firm's artificial intelligence patenting.