Firm's product innovation strategy and product sales in convergent product markets

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dc.contributor.authorLee, Hyeokseongko
dc.contributor.authorKim, Wonjoonko
dc.date.accessioned2023-06-14T13:00:24Z-
dc.date.available2023-06-14T13:00:24Z-
dc.date.created2023-06-08-
dc.date.created2023-06-08-
dc.date.issued2018-08-
dc.identifier.citation2018 Portland International Conference on Management of Engineering and Technology, PICMET 2018-
dc.identifier.urihttp://hdl.handle.net/10203/307296-
dc.description.abstractAlthough product convergence became the prevailing paradigm, our understanding is limited because of the small number of studies. We examine how a firm's resource base and recombinant capability affect market performance for convergent products using mobile phone market data for the United States. We find that a firm's resource base explains why a firm whose resource base is related to the base product (mobile phone) achieves better market performance for the convergent product (camera phone) than a firm whose resource base is for the additional product (camera). Moreover, recombinant capability-defined as the ability to combine resources and capabilities previously distinct-is a significant factor that enables firms whose performance previously lagged to catch up to that of the leaders in the convergent product market.-
dc.languageEnglish-
dc.publisherInstitute of Electrical and Electronics Engineers Inc.-
dc.titleFirm's product innovation strategy and product sales in convergent product markets-
dc.typeConference-
dc.identifier.wosid000787774300045-
dc.identifier.scopusid2-s2.0-85056460909-
dc.type.rimsCONF-
dc.citation.publicationname2018 Portland International Conference on Management of Engineering and Technology, PICMET 2018-
dc.identifier.conferencecountryUS-
dc.identifier.conferencelocationHonolulu, HI-
dc.identifier.doi10.23919/PICMET.2018.8481795-
dc.contributor.localauthorKim, Wonjoon-
dc.contributor.nonIdAuthorLee, Hyeokseong-
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MG-Conference Papers(학술회의논문)
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