DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Zo, Hang Jung | - |
dc.contributor.advisor | 조항정 | - |
dc.contributor.author | Kim, Hyeok | - |
dc.date.accessioned | 2022-04-15T07:58:03Z | - |
dc.date.available | 2022-04-15T07:58:03Z | - |
dc.date.issued | 2021 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=948604&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/295071 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 기술경영학부, 2021.2,[iii, 22 p. :] | - |
dc.description.abstract | Despite the speedy growth of the mobile game market, game developers are continuing to suffer losses due to severe competition. To solve this problem, the mobile game market requires study to improve user satisfaction and user loyalty rather than extreme competition. However, the existing research has limits to reflect users' actual needs because they extract the factors based on the TAM and the previous literature. In this paper, to reflect the direct requirements of users, we derived related factors affecting user satisfaction through a topic analysis using user reviews. In addition, we assessed the importance of derived factors on user satisfaction and analyzed the effects of user satisfaction on user loyalty using the Structural Equation Model. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | Mobile games▼aReview data▼aText mining▼aTopic modeling▼aUser loyalty | - |
dc.subject | 모바일 게임▼a리뷰 데이터▼a텍스트 마이닝▼a토픽 모델링▼a유저 충성도 | - |
dc.title | Developing a mobile RPGs success model : A multi-method approach | - |
dc.title.alternative | 토픽 분석과 구조 방정식 모형을 활용한 모바일 롤플레잉 게임 성공 모형에 관한 연구 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :기술경영학부, | - |
dc.contributor.alternativeauthor | 김혁 | - |
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