(The) halo effect : Does a firm's environmental performance enhance its reputation? = 기업의 환경명성과 환경성과 관계 분석을 통한 후광효과 연구Does a firm's environmental performance enhance its reputation?

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While prior work on greenwashing has generally noted the gap between what a firm openly claims to be and what it actually does with respect to environmental sustainability, little is known about the gap between what a firm actually did (past environmental performance) and how it is perceived by immediate audiences like consumers (environmental reputation). This study suggests that audience perception is by nature a socially constructed process in which social factors, such as organizational prestige and social visibility, significantly shape audiences’ assessments regarding a firm’s endeavors to promote environmental sustainability, over and above the effects of past environmental performance. We test our arguments using a sample of 238 global companies. Our findings show that a firm’s general prestige and visibility through media exposure, while not directly related to actual environmental performance, significantly influence consumers’ evaluation regarding environmental reputation even after controlling for the effects of the firm’s past environmental performance. Interestingly, all measures that capture environmental performance are not significantly relevant to environmental reputation. Implications for research on greenwashing, reputation, and communication are discussed.
Advisors
Park, Sangchanresearcher박상찬researcher
Description
한국과학기술원 :녹색경영정책프로그램,
Publisher
한국과학기술원
Issue Date
2017
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 녹색경영정책프로그램, 2017.2,[iii, 28 p. :]

Keywords

The halo effect▼aenvironmental reputation▼amedia visibility▼aenvironmental performance▼aprestige; 후광효과▼a환경명성▼a미디어 가시성▼a환경 성과▼a기업명성

URI
http://hdl.handle.net/10203/283727
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=882929&flag=dissertation
Appears in Collection
MT-Theses_Master(석사논문)
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